http://www.business2community.com/online-marketing/how-important-is-website-interactivity-01248595#dHSpDiBiWklTKGZC.97

This article discusses how important it is to have website interactivity, and how the interactivity of a website can determine the website's credibility. This can be a problem when a serious business creates a website and keeps things very static online. We assume that business isn't credible, as if their credibility is linked directly to how they manage their online presence. The article also briefly discusses how to make a website more interactive for the sake of your online presence and business, like adding in comment sections and linking the business site to a social media site.

Using the methods in the article, we would be able to measure interactivity by the number of clicks, comments and forums, and social media followers we gain. These are all methods of measurement that we discussed in class. If the website has enough to click on, that increases the interactivity for the user. If we have a discussion thread or comment forum, we are able to measure how engaged the users are with the content and website. And if we connect the website to social media platforms, we can measure how many people are diverted to our social media page by clicking the hyperlink.